Merriam-Webster defines Professionalism as:
“The skill, good judgment, and polite behavior that is expected from a person who is trained to do a job well”
If you are an only employee or if you have a group of team members working for you, the neighborhood is going to be watching and judging everything they see you doing.
With this fact in mind, you need to make it as easy as possible for the neighborhoods, where you work, to identify your company. Once they have identified who you are they will observe the work you do if they are interested in hiring a lawn care company.
Creating a recognizable brand is the key to building a company that will get neighborhoods talking about your lawn care company.
You are doing you and your company a disservice if you do not have an easily identifiable logo, a memorable company name that is relevant to your town or community, and a professional uniform that includes a shirt and hat with your company logo.
I compiled all of the most relevant posts that I have written that will help you with everything from designing your own logo to buying affordable shirts and hats for you and your team to help build your brand reputation around town.